VMU London: the emperor of urban fashion

There are hundreds of fresh and original brands exploding onto the scene; the power of social media allowing every individual label to catapult into the minds of fashion conscious shoppers wanting to wear unique clothing across the world. With this and through the development of numerous channels to bring clothing labels to market (hats off to ASOS and their innovative "ASOS Marketplace"), comes categorically rife competition which ultimately leads to a widening pool of good brands. So what allows us to label VMU London as the emperor of urban fashion you may wonder? In simple terms, they've not just got a good brand, but an immense one!

Chic, modish styles aren't something you often associate with an urban clothing label, but in every sense of the words, this is exactly what VMU London is and stands for. They have kept many of their designs simple, but with every range they've produced since founding themselves in the UK's capital, it is clear to see that their passion for fashion design is prevailing. 

Each collection and item that can be found on their stylish website and without question, all follow the greatest rules of fashion design. Simplicity, innovation and a true knowledge of the market in which they want to dominate. 

A key design feature of VMU London is their frequently measured use of quality sourced leather across their thrilling ranges; Napa Leather to be precise. This provides a genuine level of luxury and with their 'urbanesque' approach, they really do have some exciting unique selling points; it's no wonder we've noticed VMU London being worn by some of the most notorious celebrities across a number of industries.

We're as excited to be working with VMU London as you should be to be wearing them! 

We should also add... Another key design which encompasses an historical artistic concept is their collection of printed t-shirts with a range of well-known oil paintings spanning roughly from the 16th-19th century, these prints provide soft faded warmth to the colours which will compliment many skin tones.

Check out what's new over at their site right here: http://www.vmulondon.com/collections/whats-new
Better still, be quick to catch their SALE right here: http://www.vmulondon.com/collections/sales